By Faz Zia
NEW DELHI:India’s leading realty firm Elan group has tied up with NY Cinemas, a venture by Ajay Devgun, for setting up a multiplex in its Gurugram sector-70-based project Elan Epic. This is the first ever tie-up of NY Cinemas in North India. Elan Group will be investing Rs.450 crores to develop this luxury Retail destination. The project will feature a 5-silver screen multiplex with area of 46,000 sq. ft.
NY Cinemas chose Elan Epic for its luxurious & unique concept multiplex theatre design. Elan’s idea is to create a unique & concept driven multiplex theatre that will be unlike any other cinema experience in India. Elan Epic is India’s first luxury destination with unique statement and style. This project is set to revolutionise the Indian Retail real estate sector. The project’s strategic location and opulent features, meticulously designed by UHA London & Architecture by ACPL, differentiates it from the rest of the commercial projects and makes it the best choice.
Speaking about the tie-up, Ajay Devgn said, “We are very happy to announce our collaboration with Elan group for this wonderful project they are working on. By being their marquee cinema, we take a step closer towards providing a world class cinema experience to movie lovers and promoting an inclusive environment.”
Concurring over the same thought,Mr. Ravish Kapoor, Managing Director, Elan Group said; “We are thrilled to share the journey and platform of Elan Group with NY cinemas ’Ajay Devgn’s premium multiplex chain’. We are positive for this tie-up. With 5 silver screen in our project- ELAN EPIC, this concept driven multiplex will create a hype in Gurugram and Cinema Industry.
“We are confident that this association will not only enhance the experience of movie goers in Delhi/NCR, but also allow NY Cinema to offer its services to much wider audience. People will rendezvous a next level experience with more detailed and visually rich content at our multiplex that combines classic aesthetics and contemporary technology.”
Superstar Ajay Devgn, who launched a multiplex chain under the brand name NY Cinemas, is eyeing 250 screens in next 4-5 years. Currently, NY Cinemas has 15 operational screens across the country and has already signed 60 more.
NY Cinemas CEO Rajeev Sharma said, “Our association with Elan Epic marks our foray into the cinema culture at Gurgaon. Both Elan group and NY Cinemas are working towards a common goal, which is to make movies an experience for the cinema lovers and this makes our association a very natural one. We look forward to spreading our love for cinema across all the markets in the country.”
Elan group is constantly committed to ideate, innovate and create the best-in-class infrastructure with meticulous planning, architectural nuances and reliance on cutting edge technology. The group’s benchmark creations like Elan Mercado, Elan Town Centre, Elan Miracle and Elan Epic are all set to take the real estate sector to an astounding level.
About NY Cinemas:
Espoused by Ajay Devgun’s deep love for cinema, NY Cinemas aims to bring back the old-world charm of watching movies with unique concept driven theatres. NY cinemas stand by the virtue of love for cinema. The brand’s initials are taken after Mr. Devgun’s children – Nyasa and Yug – and aim to promote inclusivity among cinema lovers and wants the audience to experience cinema in its true form.
Elan Epic is India’s first Luxury Retail Destination. The project is strategically situated in sector 70, SPR amidst a high-density residential zone of Gurugram, direct access from NH-8, Golf course Ext. Road, Sohna Road. It would be the new destinationfor the next generation, with its aesthetic luxurious design and ambience. The project has been skillfully designed by UHA London & architecture by ACPL adorned with one of the biggest water body in a commercial project, Double height showrooms, hanging pods, floating Restaurant & Café, capsule lifts rising from middle of the water body,5 silver screen multiplex and extensive food-hub.