MUMBAI: Bollywood actress Katrina Kaif has launched her own makeup brand called Kay Beauty in Mumbai. Being described as India’s first celebrity beauty brand to come out of B-town, it was enough to trend on Twitter for hours and get a mention from Bollywood stars like Salman Khan, Arjun Kapoor, Swara Bhasker and even Priyanka Chopra. And while their resounding show of support for Katrina’s venture made headlines, the beauty sphere was buzzing about the new brand and its products.
On speaking to Katrina about the inception of her makeup line, she says, “Makeup has been a huge part of my journey; right from a model, to an actor to magazine covers to countless appearances. It has always been an interest of mine and something I’ve been passion about. I’ve done a lot of my own makeup throughout the years. With the knowledge of working with makeup artists and getting their tips, I knew it was something I wanted to do. I had a dream to create a beauty brand like this but you need a machine with the knowledge and bandwidth and product knowledge; and that’s where Nykaa came in.”
Kay Beauty launched with a collection of 48 pieces. This included lip crayons, lip toppers, lip pencils, eye brow products and three different types of kajals. Basically, it is a makeup addict’s delight and looks appealing. But will it live up once we dig in and give them a first trial? Read on to find out.
The products come in paper boxes that are covered in the K monogram, which include a cool feature of coloured panels that match the product shade inside. Like the boxes, the products too are covered in matching shades along with the K monogram. It is easy to go unnoticed but can make selecting shades easier even without needing to remove it from the box or physically try it.
The Kay Beauty MATTEinee Lip Crayon comes in a retractable crayon-like case. It applies very smoothly and is a peachy beige shade called ‘Billboard’, which also happens to be the shade that Katrina wore at the recent Vogue Women Of The Year Awards 2019. It is priced at Rs 799.