Lord Bilimoria supports champion Sporting Equals work


LONDON: Sporting Equals have announced today that Lord Bilimoria CBE, DL has pledged his support to Sporting Equals, a national charity working towards race equality in sport and physical activity and the founders of the British Ethnic Diversity Sports Awards (BEDSAs).

Lord Bilimoria CBE

Sporting Equals research highlights the inequality across the sport sector with Black Asian and Minority Ethnic (BAME) communities, who make up more than 14% of the population but are under-represented in key areas including the number of coaches (3%), the number of BAME professionals on the boards of sports governing bodies (4%), the number of BAME professionals on the senior management teams (3%) and in elite sport some BAME groups are underrepresented for example, there are only 9 British Asians out of 3000 professional footballers in the English football league. In participation, only 21.6% of Muslim women take part in sport compared to 30.9% of Christian women.

Lord Bilimoria is an avid sportsman and enjoys playing several sports including tennis, skiing, rowing and scuba diving. Lord Bilimoria is excited to become the first Peer to become a Patron of Sporting Equals and looks forward to supporting the Charity in its quest for parity in the sport sector especially in the boardrooms of sport, coaching, elite sport and grassroot participation.

Lord Bilimoria CBE, DL who is the Founder of Cobra Beer and Chancellor of University of Birmingham, explained his reasons to commit his support to Sporting Equals; “The excellent work that Sporting Equals carries out in promoting ethnic diversity across sport and physical activity in the UK is vital to the benefit of ethnic minority communities and the UK as a whole. Enabling Britain, a great sporting nation to excel even further”.

Arun Kang, CEO of Sporting Equals added, “Sporting Equals are honoured to announce Lord Bilimoria as our Patron he is passionate about sport and totally empathises with our work and the challenges facing Sporting Equals and the BAME communities in the sport sector. We look forward to working with Lord Bilimoria in raising support to key agendas such as the lack of diversity in leadership positions and the absence of many BAME communities in elite sport. Lord Bilimoria will be an integral part of our major projects including the BEDSAs and the LeaderBoard programme.”